REAL-TIME EVENT
CONTENT MARKETING

Orange Leadership Conference

What We Did

  • + Event amplification
  • + Real-time content creation
  • + Real-time engagement
  • + Social analytics
  • + Online event streaming
  • + Online event management

Year

2017, 2018, 2019, 2020

Work Reach

Global

A dozen to one

They put on dozens of events each year but had just one person running their entire social media program covering all of these events 😱 and didn’t have a dedicated event coverage team relying on volunteers to cover their events.

Orange event amplification

We were asked to create an event amplification strategy and build a team to cover their 8K person Orange Leaders Conference -- their flagship event at the Infinite Energy Center in Duluth, GA in real-time. We amplified the entire Orange Leaders Conference experience for both onsite and online audiences.

Growing the Orange fan-base

From video content and graphic shareables to live tweeting and online engagement, our team utilized all available platforms to increase the brand’s reach, fan-base, and quality of online relationships on social media.

A new orange-y partnership

The Orange team was so captivated with our work that they asked RVRB to be their content producers for several other events put on by their organization including but not limited to: High School Camp (5k students), XP3 Student Leaders, and Orange Tour.

Testimonial from a happy client

RVRB stepped into our world a few years ago and completely changed the game for us and our events. We're seeing significant growth year over year in engagement, audience growth, and impact.

- Kacey Lanier | Orange/Rethink Group

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