They put on dozens of events each year but had just one person running their entire social media program covering all of these events 😱 and didn’t have a dedicated event coverage team relying on volunteers to cover their events.
We were asked to create an event amplification strategy and build a team to cover their 8K person Orange Leaders Conference -- their flagship event at the Infinite Energy Center in Duluth, GA in real-time. We amplified the entire Orange Leaders Conference experience for both onsite and online audiences.
From video content and graphic shareables to live tweeting and online engagement, our team utilized all available platforms to increase the brand’s reach, fan-base, and quality of online relationships on social media.
The Orange team was so captivated with our work that they asked RVRB to be their content producers for several other events put on by their organization including but not limited to: High School Camp (5k students), XP3 Student Leaders, and Orange Tour.
