REAL-TIME EVENT
CONTENT MARKETING

Mayfield Dairy

What We Did

  • + Deep dive
  • + Communication playbook
  • + Social media engagement
  • + Branded content
  • + Real-time social

Year

2015 - 2019

Work Reach

Regional

People love Mayfield Dairy but they had no Likes

Mayfield Dairy came to us looking for a new digital marketing and communications strategy that aligned with their primary marketing objective of connecting families through the tastes and traditions the brand was founded on.

Delivering a social media foundation

We provided Mayfield with a communication playbook to help this downhome dairy company speak to it’s fans. We were able to provide so much direction and information to them through our playbook that they asked us to jump in and beef up their Facebook and Instagram presence through content creation, social media management, and event coverage.

Mayfield Moments

Mayfield has a rich history rooted in the community that needed to be shared to surrounding markets. We created social ads to help introduce new fans to the Mayfield family.

The Women of Mayfield

For International Women’s Day we wanted to do something extra special and celebrate some of the amazing women that made up the Mayfield family. We published each interview over a course of a week, highlighting each woman’s story.

Meet the Farmers

At Mayfield, everyone is family from the dairy producer to the customer. In honor of Agriculture Week we helped Mayfield launch a thank you campaign.

Engaging with audiences and beyond

A drastic growth on their social channels in combination with event amplification services has continued to increase Mayfield's community awareness and enterprise partnerships.

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