REAL-TIME EVENT
CONTENT MARKETING

High School Camp

What We Did

  • + Event amplification
  • + Real-time content creation
  • + Real-time engagement
  • + Social analytics

Year

2018

Work Reach

National

Not your basic summer camp

HSC is focused on giving high school students a space to connect with each other and their leaders in a meaningful and exciting way, while giving their leaders the resources they need to carry that energy into their future planning, which meant all the water slides and concerts. That’s a lot of fun to plan, execute AND cover, cue us 😉.

Capturing all the smiles

We were asked to cover every aspect of the event in real time through photo, video, and graphic creation in order to drive engagement and create a growing, loyal fan-base. Their team focused on making memorable experiences for campers, our team focused on making those memories easy to relive again and again.

Hitting replay

We created 15-30 recap videos for Instagram Stories as each session and activity ended as well as a recap video for next year’s marketing strategy. Each photo and caption was crafted to flow on the Instagram grid to create a unique look that would stand out as well as prompt a reaction.

Looking forward to next year

Over the four day event our posts garnered a total of 124,757 Impressions, a reach of 73,883, 9499 likes, and a total of 1475 comments. Our response time and branding created a personal relationship with the students who engaged with the platform that made them feel seen and acknowledged, creating loyal fans for the High School Camp brand.We created 15-30 recap videos for Instagram Stories as each session and activity ended as well as a recap video for next year’s marketing strategy. Each photo and caption was crafted to flow on the Instagram grid to create a unique look that would stand out as well as prompt a reaction.

NEXT CASE STUDY

Lee University

Helping Lee University unify their message